web analytics

Unlike print, radio, and TV, the effectiveness of your Web site and traffic building efforts are easily measured. From the most visited pages to the keyword phrases that bring in traffic, you can understand what’s working on your site and what needs to be improved.

You need to know where your site traffic comes from, where it goes, what phrases people are using to find your site, which keywords are popular, which keywords produce leads and sales, and what isn’t working. Our expertise at gathering and interpreting analytics data sets us apart from the SEO crowd. With a background in engineering and marketing analysis, we know how to use our customers’ analytics data to create dramatic improvements in their organic and PPC traffic conversion and overall ROI.